LEGO
LEGO celebrates the start of the F1 World Championship with all the cars on the grid
As a result of the partnership between the two brands, a series of activities will be promoted beyond the launch of multiple sets based on the world of F1.
LEGO and Formula 1 have revealed all the experiences planned for this year following their partnership. From exciting in-race activities to digital content and experiences, both in stores and at LEGOLAND Discovery Centers and LEGO Discovery Centers around the world.
Federico Begher, senior vice president of new business at the LEGO Group, said, “We’re thrilled to kick off an incredibly exciting year for our collaboration with Formula 1. We have a wide range of immersive and creative experiences for fans and families to dive into throughout the entire year, and we can’t wait to get started, as our products that ignite curiosity and foster a love of engineering and speed in builders of all ages hit shelves.”
Racing experience
Fans will be able to enjoy thrilling experiences at 13 key Formula 1 races throughout 2025. In the new LEGO Fan Zones, motorsport fans will have access to: exclusive “Make and Take” builds, photo opportunities, and see the full range of LEGO Group and F1 products featuring all 10 F1 teams for the first time
A virtual world
There will be plenty of opportunities to experience the 2025 F1 season at www.LEGO.com, with a variety of experiences and content, including activities and items for families to explore, and a LEGO F1 game at www.kids.LEGO.com/f1, which will put children to the test to assess their racing skills in the fun LEGO world. All products in the LEGO Group and Formula 1 collection have begun launching since early 2025. LEGO Speed Champions, LEGO DUPLO and LEGO City are available now, while LEGO Collectibles will be available on May 1.
LEGO Fan Factory experiences
At LEGO Fan Factories, products will be raffled off and special “Make and Take” days will be held around the world. For more information, fans can visit LEGOFanFactory or check the malls' social networks.
The whole grill recreated
The big novelty this year is the possibility of building the single-seater of any of the 10 teams participating in the season.
LEGO Speed Champions Ferrari SF-24 F1® Racing Car
Age: 10+
Price: $26.99
Pieces: 275
Product number: 77242
Dimensions: Set measures approximately 1.5 in. (4 cm) high, 8 in. (20 cm) long and 3 in. (7 cm) wide.
LEGO Speed Champions Oracle Red Bull Racing RB20 F1® Race Car Oracle Racing Car
Age: 18+
Price: $26.99
Pieces: 251
Product number: 77243
Dimensions: Set measures approximately 1.5 in. (4 cm) high, 8 in. (20 cm) long and 3 in. (7 cm) wide.
LEGO Speed Champions Mercedes-AMG F1® W15 Race Car
Age: 10+
Price: $26.99
Pieces: 267
Product number: 77244
Dimensions: Set measures approximately 1.5 in. (4 cm) high, 8 in. (20 cm) long and 3 in. (8 cm) wide.
LEGO Speed Champions Aston Martin Aramco F1® Racing Car AMR24
Age: 10+
Price: $26.99
Pieces: 269
Product number: 77245
Available March 1, 2025
LEGO Speed Champions Racing Car Visa Cash App RB VCARB 01 F1® Racing Car
Age: 18+
Price: $26.99
Pieces: 248
Product number: 77246
Dimensions: Set measures approximately 1.5 in. (4 cm) high, 8 in. (20 cm) long and 3 in. (8 cm) wide.
LEGO Speed Champions KICK Sauber F1® Team C44 Race Car KICK Racing Car
Age: 10+
Price: $26.99
Pieces: 259
Product number: 77247
Dimensions: Set measures approximately 1.5 in. (4 cm) high, 8 in. (20 cm) long and 3 in. (7 cm) wide.
LEGO Speed Champions BWT Alpine F1® Team A524 Race Car BWT Racing Car
Age: 10+
Price: $26.99
Pieces: 258
Product number: 77248
Dimensions: Set measures approximately 1.5 in. (4 cm) high, 8 in. (20 cm) long and 3 in. (7 cm) wide.
LEGO Speed Champions Williams Racing Car FW46 F1® Racing Car
Age: 10+
Price: $26.99
Pieces: 263
Product number: 77249
Dimensions: Set measures approximately 1.5 in. (4 cm) high, 8 in. (20 cm) long and 3 in. (7 cm) wide.
LEGO Speed Champions MoneyGram Haas F1® Team VF-24 Race Car
Age: 10+
Price: $26.99
Pieces: 242
Product number: 77250
Available March 1, 2025
LEGO Speed Champions McLaren F1® Team MCL38 Racing Car
Age: 10+
Price: $26.99
Pieces: 269
Product number: 77251
Dimensions: Set measures approximately 1.5 in. (4 cm) high, 8 in. (20 cm) long and 3 in. (7 cm) wide.
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