MrBeast reveals the secret to creating viral content on social media: “Make your ideas the purple cow”
The YouTuber with the most subscribers in the world confesses the philosophy that has led him to achieve his (crazy) current numbers.
During his visit to the podcast This Past Weekend, the most-watched YouTuber on the planet, MrBeast himself, revealed his secret formula. Without holding back, the content creator shared the strategy he had followed to achieve his current success and where he got it from. More than 470 million subscribers to his channel vouch for him, so those who are still looking to make a living on social media had better get out their pen and paper:
Yeah, I saw a purple cow
“A big part of getting 100 million views, theoretically, on a video is if, you know, is it something someone has seen before or not? Like, uh, there’s this TED Talk I watched one time, and he was talking about how, you know, if you’re driving down the road and you just see a cow, you’re, you’re probably not even gonna look at it, right? Who cares? You see ‘em all the time But if you’re driving down the road and see a purple cow you’re going to look like four times and remember it. You’re gonna remember that. Like, you, you know, if someone came and asked you a year later, you’d be like, ‘Yeah, I saw a purple cow.’ And it’s like, the only difference is it’s purple. And it’s kinda the same way on social media, right?”
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“If you’re scrolling through videos and it’s something you’ve seen before it’s like seeing a regular cow. But if it’s something they’ve never seen before, like you putting a bunker underground and two people living in it, that’s, that is the equivalent of a purple cow on social media. So that’s, that’s a very important thing. Um, so yeah, it’s just, if anyone watching ever wants to do social media… make your ideas the purple cow. Don’t just be the cow."
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