YouTubers
MrBeast’s leaked PDF spills secret sauce on how to be successful on YouTube
The basis of the work that MrBeast and his team do for each video has a whole structure and a clear goal: to make the best YouTube videos.
The last few months have not been good for MrBeast. After a successful event with several internet celebrities, it seems that the famous YouTuber Jimmy Donaldson is facing a strong turbulence. Since the allegations against his former partner Ava Kris Tyson began, more accusations have surfaced against MrBeast and his crew. Now, an alleged manual titled “How to Succeed in MrBeast Production” has surfaced online, revealing the secrets behind the channel’s success.
MrBeast’s guide to making the best YouTube videos
Before we begin, it is important to note that the authenticity of this document has not been verified. The document was shared on X (formerly Twitter) by Pat Walls, founder of Starter Story, and later re-posted on a blog by Simon Willison, creator of Datasette.
Reportedly, this 36-page leaked document is shared with new members of his production team to help them understand his vision and methodology. It details the exact structure a video should have to maximize its impact, with some lesser-known insights.
MrBeast and his team plan every detail of their videos to make them go viral. The PDF states that the main goal is to create the best YouTube videos, not necessarily the funniest or the best produced, but the ones that work best on the platform. From lighting to scene changes, everything is designed to keep viewers engaged.
According to the document, one of MrBeast’s strengths is thinking outside the box and turning almost anything into content. In the early days, only the first few employees had full access to MrBeast to learn from him. It is important to note that MrBeast values results over hours worked.
Employees are asked to focus on three key metrics: click-through rate (CTR), average view duration (AVD), and average view percentage (AVP). In the document, Mr. Beast also shares his work philosophy: no one is fired for making mistakes, as he sees them as opportunities to learn. However, he demands that everyone take responsibility without excuses.