Nvidia RTX 5090 and AMD RX 9000 GPUs may see major price hikes in 2026

If you have been planning to upgrade your gaming rig or build a new PC in 2026, you might want to do it now. A new report indicates that the hardware market is bracing for a significant shift, with both Nvidia and AMD, poised to increase prices for their consumer GPUs.

According to industry sources cited by Newsis, these price hikes are an imminent reality, potentially kicking off as soon as January for AMD products and February for Nvidia. The driving force behind this sudden inflation appears to be a bottleneck in the supply chain, specifically regarding the high cost of memory. As the technology sector continues to pivot aggressively toward Artificial Intelligence, the construction of widespread AI data centers has created an insatiable demand for high-performance components.

The cost of the AI revolution

The report highlights a trend that industry analysts have been watching closely: the competition between enterprise AI needs and consumer gaming hardware. Companies like OpenAI and Microsoft are currently operating as “hardware guzzling behemoths,” acquiring vast amounts of GPUs and RAM to power the next generation of Large Language Models (LLMs). Nvidia CEO Jensen Huang has previously noted that future AI iterations will require “100 times more compute” than current standards. This reality has created a scenario where supply simply cannot keep up with the massive demand.

The alarming aspect is how these hikes will impact specific product lines that are already considered premium. The price adjustment is expected to hit the latest generation of cards hard, specifically Nvidia’s GeForce RTX 50 series and AMD’s Radeon RX 9000 series. The figures suggested by the report are stark, claiming that the Nvidia RTX 5090, which entered the market at a price point of $1,999, could potentially skyrocket to nearly $5,000 later this year if these market conditions persist. While such a drastic jump is an extreme projection, it serves as a serious warning about the volatility of the current market.

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