Pokémon continues to climb the licensing ladder with a strong 2024
The beloved franchise once again secures a top spot on License Global’s prestigious list.
As a brand, Pokémon has positioned itself as one of the strongest and most profitable franchises in the world. It’s no secret that The Pokémon Company is one of the powerhouses in the licensing world, and this year, it hasn’t dropped out of the top 10 companies that generate the most money in licensing alone. According to License Global’s most recent annual report, The Pokémon Company International has ranked 7th in terms of Global Licensors as of 2025.
According to this report, The Pokémon Company raised a staggering $12 billion related to retail sales of licensed products in 2024. This figure represents an increase of $1.2 billion compared to what was generated in 2023. This means that it is not taking into account other revenue streams such as video games, whether on traditional consoles, mobile, or the Trading Card Game itself.
If you have any doubts about who else is in the top 10, here is the complete list:
- The Walt Disney Company - $62 B
- Authentic Brands Group - $32 B
- Dotdash Meredith - $26.7 B
- NBCUniversal - $17 B
- Hasbro - $16.1 B
- Warner Bros. Discovery - $15 B
- The Pokémon Company International - $12B
- Bluestar Alliance - $10 B
- Mattel - $8.8 B
- Sanrio - $8.4 B
The Power of an Ever-Expanding Universe
The impressive revenue growth has not only propelled The Pokémon Company up the rankings, it has also cemented the franchise’s legacy in media history. With the 2024 figures now in, the franchise’s total licensing revenue has surpassed an astonishing $103.6 billion. This monumental figure establishes Pokémon as the highest-earning media franchise of all time from licensed products. The company’s strategic licensing approach, which includes a wide variety of high-quality products and experiences, ensures the brand’s constant presence in its fans’ lives. This approach is a key reason why the company continues to perform strongly financially year after year.
Follow MeriStation USA on X (formerly known as Twitter). Your video game and entertainment website for all the news, updates, and breaking news from the world of video games, movies, series, manga, and anime. Previews, reviews, interviews, trailers, gameplay, podcasts and more! Follow us now!