SEGA turns April Fools’ Day into merch with a limited Sanic T-shirt collection

April Fools’ Day is a day when brands have two options: they can either use the occasion to pull off a good prank, or jump on the bandwagon and do something unique. This year, SEGA did both: first, it announced a logo that’s 3% bluer, but it also unveiled a new collection of T-shirts that pay tribute to one of its most iconic characters—and, at the same time, to one of the internet’s most famous memes: Sanic.

This collection of three T-shirts will be available exclusively today, April 1, 2026, through the official SEGA store, featuring Sanic the Hedgehog, Knuckles the Echidna, and Shedew Sonic. While the designs are based on a joke, SEGA is ensuring that the product quality remains high for those looking to add these to their wardrobe. Each shirt is made from a blend of cotton and polyester and features a unisex adult fit. Because these are made-to-order items, the company will ship them immediately after the printing process is complete.

What does Sanic’s 2026 April Fool’s collection consist of?

For this collection, we can find a grey shirt with Sanic on it, a Sanic & Knackles black shirt with a logo that mimics the Sonic & Knuckles one, and dark grey Sanic & Shedew Adventure shirts. All are available in sizes small through 3XL. The small, medium, and large shirts are $32 each, the 2XL one is $34, and the 3XL one is $36. Every item in the lineup features a unique “Sanic Collection” logo printed on the left sleeve, ensuring these pieces stand out as genuine collector’s items for dedicated fans.

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