iPhone

The price of the new iPhone 17 Pro has been leaked: everything points to Apple betting on a trick that has already brought it success in the past

As was the case two years ago, doubling the internal storage capacity is the key to easily capturing the attention of users loyal to the brand.

Roberto Barragán Gabriel Huerta

Update: Aug 15th, 2025 19:17 CEST

Barring any surprises, we will know everything about the iPhone 17 and its different models in a few weeks, as Apple’s annual Keynote is expected to take place in September 2025 (exact date to be determined). And to whet our appetite on a topic that interests millions of users, especially the most enthusiastic ones who want to purchase the most advanced high-end device, thanks to leaks from the Chinese portal Weibo, we can start talking about the price of the iPhone 17 Pro.

Apple’s strategy to make the price seem reasonable is the same one it used—with overwhelming success—two years ago with the iPhone 15 Pro Max: increase the amount of internal storage so that buyers perceive and enjoy a substantial improvement over other models. That being the case, we would be talking about a price of $1,049 (the iPhone 16 Pro costs $999) for the 256 GB model. In other words, $50 more, but with twice the memory capacity.

The price of the new iPhone 17 Pro has been leaked: everything points to Apple betting on a trick that has already brought it success in the past

Everything we know about the iPhone 17

Over the past few months and weeks, we have been gathering information about the next iPhone, which is likely to be unveiled in early September. We have summarized all of these in an article where you can see all the leaks so far, covering features, design, and more, in a single link, here.