Xbox ROG Ally and Ally X: preorders to open on August at Gamescom

Microsoft is officially stepping into the handheld market, and according to a report from Dealabs, the preorder availability for the ROG Ally and Ally X will go live on August 20, during its Xbox’s Gamescom 2025 presentation. Developed in partnership with ASUS, both consoles run on Windows 11, delivering portable access to Xbox Game Pass, Steam, Epic Games Store, Battle.net, and more.

Specs and estimated U.S. pricing

Initial listings were shown in Euros due to their European debut at Gamescom, but here’s the projected U.S. breakdown:

• ROG Ally
  • Price: ~$699 USD
  • RAM: 16GB
  • Storage: 512GB SSD
  • Battery: 60Wh
  • Processor: AMD Ryzen Z2 A
• ROG Ally X
  • Price: ~$999 USD
  • RAM: 24GB
  • Storage: 1TB SSD
  • Battery: 80Wh
  • Processor: AMD Ryzen AI Z2 Extreme

Both feature a 7-inch 1080p 120Hz display, support Xbox Play Anywhere, and access to full PC storefronts.

Hands-on games at Gamescom

Attendees at Xbox’s booth in Cologne can demo the handhelds with several titles, including:

• Hollow Knight: Silksong
• Sea of Thieves
• Roblox
• Tony Hawk’s Pro Skater 3+4

Preorders will go live during Xbox’s August 20 showcase, airing at 6am PT / 9am ET. U.S. retailer details will be announced during the stream.

Release timing and availability

• Devices are expected to ship in October 2025, ahead of the holiday season.
• Launch regions include the U.S., Mexico, and select European countries.
• Regional pricing and retail partners like Best Buy and Amazon will be revealed during Gamescom.

The Ally and Ally X deliver a true hybrid experience, merging portable console gaming with the versatility of PC performance. They’re positioned to challenge both the Steam Deck OLED and Nintendo Switch 2, especially for gamers invested in Game Pass and digital libraries.

Let me know when you’re ready for the comparison piece, or if you’d like a brief for MeriStation or U.S. retailer coverage. Ready to build out the next one whenever you are.

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