YouTube takes another step toward the future of content creation with AI and tools for creators

For two decades, YouTube has established itself as a fundamental pillar in the world of entertainment, technology, and community development. Looking ahead to the next 20 years, the company presented a series of innovations designed to empower content creators and strengthen their connection with their audience at the Made on YouTube 2025 event held in New York City. We were present at this event to bring you first-hand updates, which will be implemented gradually over the coming months and will focus on the use of artificial intelligence, improved management tools, and new forms of monetization and security. Below, we list these announcements.

More tools for creation and monetization

YouTube has emphasized artificial intelligence to simplify the content creation process. Shorts integrates new features such as:

• AI editing, which allows you to transform videos in more attractive ways, and Dialogue to Song, which converts dialogue into soundtracks.

In addition, the Veo tool can animate characters and stylize content.

In terms of monetization and growth, YouTube has paid out more than $100 billion to creators, artists, and media companies over the past four years. This upward trend continues, as the number of channels that have generated six-figure revenues through television screens has increased by more than 45% in the last twelve months. To continue driving this success, the platform has introduced the following new features:

• Similarity detection: a tool that allows creators to identify and remove unauthorized AI-generated videos that use their facial image.
• AI-powered smart tagging: makes it easier to tag products in videos.
• Dynamic sponsorship insertion: a new option for long-form videos.

Improvements to YouTube Studio and live streams

YouTube Studio, the creator management tool used by more than 30 million users per month, is getting a significant update. The new collaboration feature allows up to five creators to work together on the same video, increasing its visibility and reach.

In addition, a conversational AI assistant called Ask Studio and A/B testing have been added to optimize titles and thumbnails.

Live streaming has also been optimized, considering that more than 30% of daily viewers watched live content during the second quarter of 2025. New features allow simultaneous horizontal and vertical streaming with combined chat and AI-generated highlight clips. New forms of interaction have also been added, such as live reactions and games, along with monetization options such as parallel ads and exclusive member streams.

Innovations for the podcasting community

YouTube is investing in specific tools for podcast creators, a community that consumes more than 100 million hours of podcast content every day. New features include AI-powered video clip creation and the ability to convert audio to video to easily generate a personalized visual format. With these updates, YouTube aims to expand the reach of podcast creators and enable them to connect more deeply with their fans.

With these announcements, YouTube has taken another step toward consolidating its position as a content creation platform, positioning itself as one of the most comprehensive on the market in terms of AI integration into its features.

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