Baseball fans can’t believe what they see: Check out the Chesapeake Oyster Catchers' new identity
Minor league baseball teams are known for their antics and campaigns to sell tickets, but this one by the Chesapeake Baysox might have gone a bit too far
The Chesapeake Baysox are the Double-A affiliate of the Baltimore Orioles and they play in the Eastern League. Their home ballpark is Prince George’s Stadium located in Bowie, Maryland. Like most minor league teams, the Baysox need some press coverage and they managed that and then some with their latest post that went viral on X.
Many MLB affiliate teams have followed the trend of creating an alternate identity to raise awareness of their brand and generate some new revenue streams. Some teams use the Spanish translation of their team mascot to sell more merchandise and others, like the team from Maryland, create a new identity and mascot.
Design gone wrong or intentional attention grab?
The intention was clear and two-fold. The team wanted to create a new identity to get some national attention as well as creating some new merchandise to sell to their fans. The idea was to show a baseball in an oyster inside an orange glove. Some people saw that, others saw something that looked like it should be in an Anatomy textbook. Jomboy Media and many other sports media outlets jumped on the news immediately as the image was definitely eye-catching to say the least.
Orioles Double-A affiliate Chesapeake Baysox will become the Chesapeake Oyster Catchers for select home games this season
— Jomboy Media (@JomboyMedia) March 21, 2025
(via @BaysoxOfficial) pic.twitter.com/qdWYZ2vx7T
The Baysox ended up taking down the post, but it quickly went viral and the message got out. The team decided to take advantage of the media impact by donating 10 percent of sales of the Oyster Catchers merchandise to the Cervivor Organization.
Some saw an oyster. Others saw something unexpected. We see an opportunity to turn viral laughs into positive impact.
— Chesapeake Baysox (@BaysoxOfficial) March 22, 2025
In celebration of Women’s History Month, 10% of all Oyster Catchers merch sales will support @IamCervivor. https://t.co/ApGfw9gBsn
#GoBaysox #MerchForGood pic.twitter.com/ncFPPEh1Y4
If you’re interested in buying some merchandise from the team to support Chesapeake Baysox and the Cervivor Organization, you can find the online catalog here.
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