Why is STRAUSS on MLB helmets? The new ad on headgear in the baseball postseason

This advertisement is for STRAUSS, a German company known for its high-quality workwear and utility gear. Major League Baseball’s partnership with STRAUSS is part of a broader initiative to incorporate more advertising into the game, similar to trends seen in other major sports leagues. The deal could be worth $15 million for the playoffs.

The name “STRAUSS” has an interesting origin. It is derived from the Middle High German word “strūze” and the modern German word “Strauss,” both of which mean “ostrich”. Historically, the name was used as a topographic or habitational identifier, referring to a house distinguished by the sign of an ostrich. Among the German nobility, it was also a nickname for someone whose coat-of-arms featured an ostrich or for someone thought to resemble the bird.

What is the history behind the sportswear brand STRAUSS?

Engelbert Strauss founded the company in 1948, following the Second World War. Gloves were the first products produced, and they still form a major part of the company’s portfolio. The line of products grew progressively to encompass shoes and clothes, with a main focus on sportswear. The corporation has had its headquarters in Biebergemünd since the early 1990s. Their products are designed to meet the needs of professionals in various industries, from construction to logistics.

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Following the announcement of this partnership, the company’s CEO, Henning Strauss, commented on the historic deal. “We are proud to be the first brand featured on MLB batting helmets in the U.S. We are excited to join the baseball tradition and help the American pastime grow back home in Europe.”

By partnering with MLB, STRAUSS aims to increase its brand visibility and reach a broader audience. This collaboration not only benefits STRAUSS by expanding its market presence but also provides MLB with additional revenue streams, helping to support the league’s operations and growth.