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MrBeast and Charlotte Hornets agree sponsorship deal

Feastables, the brand founded by YouTuber Jimmy “MrBeast” Donaldson will adorn the Charlotte Hornets uniforms for the 2023-24 NBA season.

Paul Reidy
Paul Reidypaulreidy67
CHARLOTTE, NORTH CAROLINA - FEBRUARY 05: A general view of the tip off between the Charlotte Hornets and LA Clippers during their game at Spectrum Center on February 05, 2019 in Charlotte, North Carolina. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. Streeter Lecka/Getty Images/AFP == FOR NEWSPAPERS, INTERNET, TELCOS & TELEVISION USE ONLY ==
STREETER LECKAAFP

MrBeast is a bona fide social media global superstar with over 350 million combined followers on YouTube, TikTok, Instagram and Twitter and an incredible 188 million followers alone on his YouTube channel. Social media sensation Jimmy “MrBeast” Donaldson is now making the transition from YouTube star to businessman with his Feastables range of chocolates and sweets.

As we’ve seen recently, social media stars know the lure and power of sports partnerships with Prime drinks, fronted by Logan Paul and KSI recently inking joint ventures with soccer giants FC Barcelona, Arsenal and Bayern Munich.

Youtube personalities Logan Paul of the U.S. and rapper KSI of Britain, meet fans during a Prime soft drink promotional event in Copenhagen
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Youtube personalities Logan Paul of the U.S. and rapper KSI of Britain, meet fans during a Prime soft drink promotional event in CopenhagenRITZAU SCANPIXvia REUTERS

Feastables are adopting a similar approach and the brand will appear on all Charlotte Hornets jerseys for the 2023-24 NBA season with the partnership being the first such collaboration between a creator-led brand and an NBA franchise.

“We are thrilled to welcome Feastables and North Carolina native MrBeast into our Hornets family,” said Hornets Sports & Entertainment President & Vice Chairman Fred Whitfield. “We are excited to have this opportunity to introduce MrBeast’s fans to the Hornets and the Feastables brand to NBA fans around the world through our jersey patch. We are confident this innovative, new partnership will be significantly beneficial for everyone involved.”