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NBA

NBA confirm 19% increase in 2021-22 regular season viewership

The National Basketball Association have confirmed a 19% year-on-year boost in collective average domestic viewing figures for the 2021-22 regular season.

Update:
NEW ORLEANS, LA - APRIL 19: CJ McCollum #3 of the New Orleans Pelicans shoots the ball during Round 1 Game 2 of the 2022 NBA Playoffs against  on April 19, 2022 at the Smoothie King Center in New Orleans, Louisiana.
Layne Murdoch Jr.Getty

The NBA have confirmed its best ratings since the 2018/19 season after confirming a 19% boost for its collective average domestic viewer figures for the recently finished 2021-22 regular season.

Apr 19, 2022; Memphis, Tennessee, USA; Memphis Grizzlies guard Ja Morant (12) shoots the ball while being guarded by Minnesota Timberwolves guard Patrick Beverley (22) and Minnesota Timberwolves center Karl-Anthony Towns
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Apr 19, 2022; Memphis, Tennessee, USA; Memphis Grizzlies guard Ja Morant (12) shoots the ball while being guarded by Minnesota Timberwolves guard Patrick Beverley (22) and Minnesota Timberwolves center Karl-Anthony TownsChristine TannousUSA TODAY Sports

The NBA claimed an average audience of 1.6 million viewers across the TNT, ABC and ESPN networks-platforms. The growth represents an increase from the pandemic hampered 2020-21 season and an uplift of 3% from the 2019-20 figures.

NBA League Pass success

There was also a significant uplift in subscription sto the NBA’s OTT League Pass with the association confirming a 30% boost in subscriptions over the past years with the NBA also confirming increased social media numbers with it’s YouTube platform securing 13 billion video views, an increase of 7% from 2020-21 with it’s TikTok channel boasting more than 480 million views.