Dallas Cowboys give full access to Netflix for upcoming Jerry Jones doc

Netflix has been fortunate recently as they’ve been given full access into one of America’s hottest topics: the Dallas Cowboys. This Thursday, they will premiere a seven-part docu-series about the Dallas Cowboys cheerleaders (“America’s Sweethearts: Dallas Cowboys Cheerleaders”) and what it takes to be a part of the team.

Director Greg Whitely has said that the Dallas Cowboys gave them the kind of “unfettered access” that allowed them to paint an “authentic portrait of one of the most storied and beloved institutions we have in American pop culture”.

But that’s not all. Another series is coming to Netflix featuring the Cowboys’ billionaire owner, Jerry Jones.

Jerry Jones docu-series coming to Netflix

Netflix announced back in May that they would also be partnering with Skydance Sports and NFL Films to release a 10-part docu-series about Dallas Cowboys owner Jerry Jones. And it looks like they were given full access and never-before-seen footage to create this one as well.

The series, directed by Emmy-award winners Maclain Way and Chapman Way (“Wild Wild Country”), will follow Jones’ ownership with particular focus on the 1990′s team, when the Cowboys established a dynasty as three-time Super Bowl champions. Since Jones purchased the team in 1989, the Cowboys have become not only the most valuable team in the NFL, but in all of the sporting world. In 2023, they were worth $9 billion. That number goes up every year despite the fact that the 90s was the last time they won anything at all. Once the legacy was built, it just kept growing. This documentary will reveal just how that happened.

Jerry Jones will of course be among those interviewed, but it will also feature the former legends of the 90s, players Troy Aikman, Michael Irvin, Emmitt Smith, and Deion Sanders, as well as head coaches Jimmy Johnson and Barry Switzer.

Netflix has not yet announced a title or release date for the series.