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Dallas Cowboys owner Jerry Jones signs landmark deal with

Already the most successful sporting brand on the planet, the Cowboys have now taken a foray into the digital world.

Paul Rudder
Dallas Cowboys owner Jerry Jones signs landmark deal with
Richard RodriguezGetty

Regardless of your opinion about him, Dallas Cowboys owner Jerry Jones has always been a man who moved differently. True to form, he’s done so once again.

Dallas Cowboys’ Jerry Jones’ history of big business

In times to come, when we consider Jerry Jones’ effect on the NFL, it will go way beyond his Hall of Fame status for his ‘contributions to the game.’ Some will point to the way in which he helped former Cowboys head coach Jimmy Johnson build arguably the greatest team dynasty ever seen, but again his legacy will extend beyond that as well. What will truly be the mark of the man is his now famous ability to maneuver in the boardroom. From the manner in which Jones essentially created the stadium sponsorship deals - now common - from scratch during the 1990s, to the way in which he took on former NFL commissioner Paul Tagliabue over Pepsi and Nike, Jones has truly walked a path that few others would even consider.

The first ever NFL team deal with Blockchain

In keeping with his trail blazer mentality, Jones has once again embarked on a bold venture, this time involving the fast growing industry of cryptocurrency. Having a announced a move to partner with in a first-ever move for an NFL team, Jones was open about his reasoning.”Blockchain is one of the oldest and most trusted digital asset platforms in the world, has easy-to-use products and remains relentlessly focused on customers,” Jones said, via press release ahead of a press conference to announce the partnership. “They are bringing Wall Street to Main Street by making digital assets available to anyone, anywhere in the world - and that’s a touchdown for our millions of global fans. We take pride in being the first team in the NFL to sign an official cryptocurrency partnership, and are proud to venture into this innovative business with” is thrilled work with the Cowboys

Speaking on the momentous occasion,’s CEO Peter Smith couldn’t hid his excitement about the agreement. “We chose to partner with the Cowboys because they represent the most trusted brand in professional sports, they compete with a champion mindset and believe in long term partnerships,” Smith said. “Growing up in rural America where football is deeply rooted in the culture, I’m incredibly honored to join forces with the world’s most valuable sports franchise and the Jones family, who have dedicated their lives to building a first-class franchise on and off the field for 33 years.” This of course is the latest in recent moves by Jones, having not too long agreed to the creation of a casino as well as the adoption of cryptocurrency.


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