SUPER BOWL LVIII
Las Vegas Super Bowl is most-watched broadcast in US TV history
Kansas City’s win over the San Francisco 49ers saw an increased viewership of 7% against the 2023 Super Bowl final with Usher’s Halftime show also breaking records.
NFL once again shows no limit to its ceiling. After dominating the 50 ‘most watched television broadcasts’ in 2023, this year’s Super Bowl broadcast via CBS was the most-watched television programme in US history, attracting a record 123.4 million viewers.
An overtime win at Las Vegas’ Allegiant stadium saw the Kansas City win back-to back titles against the 49ers with the airing securing a seven per cent lift on the 115.1 million who tuned in for the Chiefs’ win over the Eagles last year.
The main CBS main network garnered 120 million viewers alone, the largest audience in history for a single network, with others watching the game via Paramount Global’s other linear or digital services.
The rights for Super Bowl broadcasts are shared between CBS, ABC, Fox and NBC on a rotational basis.
Usher boost
Usher’s halftime show at Super Bowl LVIII also saw records tumble as official figures from the NFL suggest that the R&B star dethroned Rihanna with the highest viewing audience in the history of the Super Bowl. According to Samba TV, 30.1 million households watched Usher wow the Vegas crowd, which was up 5 percent from Rihanna’s 2023 Halftime Show set.
After his Allegiant Stadium performance, Usher’s streaming figures on digital platforms rocketed by 1,200% compared to the previous Sunday. Likewise, six of his songs managed to enter the Global Daily Top 100 from Apple Music, the official sponsor of the halftime show.
Super Bowl betting at Nevada sportsbooks sets record
The value of bets placed in Nevada sportsbooks on this year’s Super Bowl in Las Vegas between the Kansas City Chiefs and San Francisco 49ers also set a record, according to unaudited figures provided by the Nevada Gaming Control Board.
A total of $185.6 million was wagered across Nevada’s 182 sportsbooks, up from the $153.2 million wagered on last year’s Super Bowl and above the previous record of $179.8 million set in 2022, the data released late on Monday showed.
Super Bowl LVIII was also setting records in the stadium, with the contest being the best-selling event ever on ticket re-sale platform Viagogo. A fifth of all tickets were sold in the final 24 hours with last day sales up threefold.