NFL history made with Kansas City Chiefs vs Dallas Cowboys on Thanksgiving Day

Once again, the NFL pulled all the attention on Thanksgiving Day. This year, the league offered three games that captured the interest of the wider public: Green Bay Packers vs. Detroit Lions; Kansas City Chiefs vs. Dallas Cowboys; and Cincinnati Bengals vs. Baltimore Ravens.

How many people watched Chiefs vs Cowboys?

The Chiefs’ trip to Arlington, Texas, to face the Dallas Cowboys has now become the most-watched regular-season game in NFL history. The league reported that 57.23 million viewers tuned in to the action at AT&T Stadium, surpassing the previous all-time high by 36 percent – set in 2022, when the Cowboys hosted the Giants with an average of 42.06 million – and marking a 47 percent jump in viewership compared with last year. The broadcast reached a peak audience of 61 million.

The second game of the lineup is considered the marquee slot, falling right when most families are either sitting down to eat or wrapping up their traditional Thanksgiving meal. The Cowboys’ 31–28 win over the Chiefs added to the excitement for viewers, given that both are among the most popular teams in the United States.

The Detroit Lions were the first team granted a special, continuous appearance on Thanksgiving Day, starting in 1936 – with the exception of 1939 to 1944 during World War II – when they faced the Chicago Bears, and from 1966 onward alongside the Dallas Cowboys.

Green Bay’s 31–24 win over Detroit, the first game of the day, drew an average of 47.7 million simultaneous viewers, a 27 percent increase from last year. Meanwhile, the Bengals’ 32–14 victory over the Ravens averaged 28.4 million viewers, only a seven percent bump compared with the previous season.

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