NFL Rivalries uniforms revealed: fresh designs honor football’s fiercest matchups

Uniforms have always been the first hit before kickoff. This Thursday, Nike and the NFL raised the stakes: they unveiled Rivalries, a collection that outfits eight teams with the intensity of their own histories.

NFL rivalries have never needed an explanation. A Bills-Patriots or 49ers-Seahawks matchup speaks for itself, built on decades of hard hits, snowstorms, grueling travel, and victories that still sting.

That’s the idea behind Rivalries, a jersey program designed to stand out. Eight teams, from Buffalo to San Francisco, Miami to the Arizona desert, launch the first edition. The premise is simple but powerful: every stitch tells the story of its city.

Buffalo’s polar-white Bills jersey, for instance, is less a color and more a statement: in Buffalo, football isn’t just played—it’s survived through the winter.

Miami’s neon is as vibrant as a night on South Beach. The 49ers sport a red that reflects the Bay Area’s unyielding spirit, while the Seahawks’ kit seems forged from steel and water, echoing their iconic port city.

Social media divided by new collection

The Rivalries runway didn’t stay in the official press release for long. Within minutes, images of the new uniforms were lighting up X and Instagram. For some fans, Nike had reinvented football aesthetics with a bold, fresh twist.

“Finally, something that doesn’t smell like cheap nostalgia,” one user cheered.

Others were quick to push back.

“Same story every year: soulless designs, pure business,” wrote a Patriots fan.

Amid applause and criticism, the collection quickly became a trending topic—a reminder that in the NFL, even fashion sparks passion.

“What makes a uniform unique isn’t just how it looks on the field—it’s what it represents off it,” explained Ryan Airhart, NFL apparel design director at Nike.

In Nike’s words, Rivalries isn’t just marketing—it’s an effort to tap into the emotional memory that transforms a game into a ritual of identity.

The battle schedule

The debut games are set for home matchups against direct rivals—a carefully choreographed rollout:

• Cardinals vs. Seahawks – September 25
• Dolphins vs. Jets – September 29
• Bills vs. Patriots – October 5
• Patriots vs. Jets – November 13
• Rams vs. Seahawks – November 16
• Jets vs. Dolphins – December 7
• Seahawks vs. Rams – December 18
• 49ers vs. Seahawks – January 4, 2026

NFL Rivalries jerseys

Bills

Cardinals

Dolphins

Jets

Patriots

Rams

Seahawks

49ers

The Rivalries collection will rotate through each team’s wardrobe for at least three years, joining their existing alternate uniforms.

When can I buy NFL Rivalries jerseys?

Starting September 10, fans worldwide can shop jerseys, hoodies, hats, and even Riddell helmet replicas with the Rivalries theme at official NFL and Nike stores and online platforms.

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