NFL

Taylor Swift and Travis Kelce engagement sparks wild new NFL betting props

Who knew that a marriage announcement could affect sports betting? In the case of Travis Kelce and Taylor Swift, it most certainly does.

Mike Blake
Sports journalist who grew up in Dallas, TX. Lover of all things sports, she got her degree from Texas Tech University (Wreck ‘em Tech!) in 2011. Joined Diario AS USA in 2021 and now covers mostly American sports (primarily NFL, NBA, and MLB) as well as soccer from around the world.
Update:

The NFL has never seen a crossover quite like this. With superstar singer Taylor Swift and Kansas City Chiefs tight end Travis Kelce now officially engaged, sportsbooks are capitalizing on the league’s most high-profile love story.

Taylor Swift, Travis Kelce engagement sends NFL betting markets to “New Heights”

Swift announced the news on Tuesday with a playful Instagram caption: “Your English teacher and your gym teacher are getting married. The announcement instantly set social media ablaze, and now it’s carrying over into the betting world ahead of the 2025 NFL season.

Swift effect meets the Sportsbook

Kansas City is 19-4 straight up since the start of the 2023 season in games Swift has attended, a stat that has not gone unnoticed by fans or oddsmakers. With Swift expected to be at more Chiefs games this fall, some bettors believe her presence could once again align with on-field success.

(FILES) Travis Kelce #87 of the Kansas City Chiefs (L) celebrates with Taylor Swift after defeating the Baltimore Ravens in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. Pop superstar Taylor Swift and American football player Travis Kelce announced their engagement on August 26, 2025, setting the stage for a high-profile wedding for the celebrity couple. A joint post on their Instagram pages showed pictures of Kelce on one knee making his marriage proposal in a flower-laden garden, and then Swift, 35, displaying a large diamond ring. (Photo by Patrick Smith / GETTY IMAGES NORTH AMERICA / AFP)PATRICK SMITH

But the engagement is also sparking bets that extend far beyond the field.

Kelce’s on-field props

FanDuel has released several prop bets tied directly to Kelce’s upcoming season:

  • Anytime Touchdown Scorer (Week 1): +155
  • Two or More Touchdowns (Week 1): +1200
  • Receiving Yards Over/Under 42.5 (Week 1): -114 each way
  • Regular Season Receiving Yards Over/Under 675.5: -114 each way

Novelty markets for Swift and “New Heights”

Beyond football, BetUS has leaned into the cultural side of the engagement, offering novelty props featuring both Swift and the Kelce brothers’ popular “New Heights” podcast:

  • Spotify Wrapped Top Global Artist (2025): Taylor Swift +200
  • Spotify Wrapped Top Global Podcast (2025): New Heights +3000
  • Time Magazine Person of the Year (2025): Taylor Swift +2000
  • Time Magazine Athlete of the Year (2025): Travis Kelce +1000
  • Golden Globes Podcast of the Year: New Heights +700

These wagers highlight just how much the Swift-Kelce pairing has blurred the line between sports and pop culture, creating markets that appeal to both die-hard NFL fans and the millions of Swifties following along.

Betting on a Love Story

While the Chiefs chase another Super Bowl, sportsbooks are betting that Swift and Kelce’s engagement will drive unprecedented crossover action. Whether it’s touchdowns or Time Magazine honors, the power couple has officially become one of the hottest storylines of the NFL season.

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