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NFL

Taylor Swift helps boost Kansas City Chiefs social media platforms

The rumoured relationship between pop superstar Swift and Chiefs player Travis Kelce is boosting the profile of the team and the NFL.

Taylor Swift looks on before the game between the Kansas City Chiefs and the Denver Broncos at GEHA Field at Arrowhead Stadium
JAMIE SQUIREAFP

Taylor Swift was back watching the Kansas City Chiefs last weekend with the game against Denver the third time the singer has attended a Chiefs game this season. She made the global headlines after she showed up at Arrowhead Stadium for the Week 3 home game against the Chicago Bears on 24 September and was in the Big Apple for the following week’s action at MetLife Stadium versus the New York Jets.

Swift is not just something of a lucky charm for the NFL team having witnessed three wins from her three games but her presence sees the Chiefs add approximately 18,000 new fans every time the 33-year-old attends an NFL game, research has found.

Brittany Mahomes and Taylor Swift celebrate a touchdown by the Kansas City Chiefs against the Denver Broncos
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Brittany Mahomes and Taylor Swift celebrate a touchdown by the Kansas City Chiefs against the Denver Broncos JAMIE SQUIREAFP

A study from Averagebeing studied the Instagram accounts of the Kansas City Chiefs, NFL, and Travis Kelce (Chiefs tight end and rumoured to be romantically linked with Swift) to monitor the trend on the platforms following the West Reading born singer attending each Chiefs game.

The global superstar made her third appearance at the Chiefs’ recent win against the Denver Broncos with the Chiefs Instagram account gaining 18,383 new followers after her appearance. The ‘bump’ also applies to the official NFL Instagram which sees an average rise of 12,839 followers per game, while Travis Kelce’s personal account experiences a significant increase of 124,090 followers.