SUPER BOWL LVIII
What is Usher’s net worth in 2024?
The singer is providing the entertainment at the iconic Super Bowl Halftime Show and boasts a pretty impressive bank balance.
The Super Bowl Halftime Show will be led by Usher, the singer-songwriter who was one of the best-selling artists of the 2000s.
The 45-year-old, born Usher Ramond IV, released his self-titled debut album at the age of 16 in 1994 and has enjoyed a three-decade career in the music industry. His album ‘Confessions’ contained four Billboard Hot 100 No. 1 singles and has sold more than 20 million copies worldwide.
Unsurprisingly, given his incredible longevity and huge fanbase, Usher’s career earnings have been pretty lucrative. CelebrityNetWorth estimates Usher’s net worth at around $180 million.
Much of his wealth comes from record sales, but he also has substantial earnings from concert revenues, production work and royalties.
How much is Usher paid for the Super Bowl Halftime Show?
With $180 million in the (figurative) bank, Usher is not short of money. The R&B star can afford to appear at the Super Bowl, one of the most lavish entertainment events on the planet, for free.
Usher, like all Super Bowl Halftime Show performers, will not be paid for the headline set.
However that is not to say that he won’t benefit financially from the move. The Super Bowl is one of the most-watched events every year and Usher, who has recently released a new album, should get a massive commercial boost.
The commercial weight of the Super Bowl is so great that brands pay millions of dollars for a brief advertising slot. As of 2024 a 30-second Super Bowl advert is thought to cost around $6 million.
Usher will be performing for 15 minutes in the middle of the game, giving him a prime piece of advertising real estate. If he had purchased that time at the same rate as brands buy advertising slots he could have paid $180 million, essentially his total net worth.
All things considered, Usher seems to have got a pretty good deal. Yeah!