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BOXING

Currency over legacy: Floyd Mayweather's best career move

The freakshow that Money Mayweather has made of his boxing legacy bothers the legendary pugilist not one jot. In fact, it is all part of his strategy.

MEX6365. CIUDAD DE MÉXICO (MÉXICO), 23/08/2024.- El exboxeador estadounidense Floyd Mayweather posa durante la ceremonia de pesaje para su pelea contra su connacional John Gotti III, este viernes en la Arena Ciudad de México, en Ciudad de México (México). Mayweather, quien fue campeón del mundo en cinco divisiones, no descartó este viernes enfrentarse en un futuro a Julio César Chávez, leyenda del boxeo mexicano, en una pelea de exhibición. EFE/ José Méndez
José MéndezEFE

Floyd Mayweather’s career is defined not just by his unbeaten record, but by the moves he made outside the ring, where business strategy became just as vital as his boxing. When it comes to career-defining moments, few compare to the time he decided to break away from his longtime promoter, Top Rank, in 2006. Mayweather didn’t just step away from a deal - he bought himself out of it. For $750,000, Mayweather gained his freedom. What came next wasn’t just a victory for Mayweather, it was a masterclass in taking control of your destiny.

At the time, Mayweather had already built an impressive career, amassing 15 major world championships across five weight classes. He was a force in the ring, but being one of the greatest fighters of his generation wasn’t enough. He wanted more control over his future. That $750,000 buyout opened the door for him to do just that. “My philosophy is never stop getting it. Currency over legacy. Currency over legacy,” he says, and those words became the foundation of his next move. Instead of staying tied to a traditional contract, Mayweather took the gamble of becoming his own boss.

The first payoff came in his bout against Oscar De La Hoya, a fight that drew huge numbers on pay-per-view and established Mayweather as a serious financial powerhouse. But that was only the beginning. With each new fight, his star - and his bank account - grew exponentially. His strategy was as much about smart match-making as it was about understanding the business of boxing.

The real windfall came later with his three biggest fights: Canelo Alvarez, Manny Pacquiao, and Conor McGregor. In these three bouts alone, Mayweather pulled in around $750 million. That’s almost unimaginable, especially considering that he had once paid $750,000 to break his contract with Top Rank. “As soon as I bought myself out of my contract... I made crazy money when I was my own boss,” Mayweather reflects. In a sport where fighters often get the short end of the stick financially, Mayweather’s decision to bet on himself set him apart.

His match against Pacquiao in 2015 was a long-anticipated event, years in the making, and it generated around $400 million. The McGregor fight in 2017, where Mayweather took on the UFC superstar in a cross-discipline match, pulled in $370 million. And the Canelo fight in 2013, when the young Mexican star was undefeated, brought in another $150 million. These were not just fights - they were global events, each one expertly orchestrated by Mayweather, who by then had mastered the art of promotion and business negotiation as well as he had the sweet science of boxing.

Mayweather’s approach to the business side of his career wasn’t about outworking everyone else - it was about outthinking them. “It’s just all about being smart, playing chess in the real world,” he says, “and surrounding yourself with great people and people that believe in you.” His method wasn’t simply to win in the ring, but to position himself for maximum financial gain by owning every part of his career. In his mind, money mattered more than legacy. He doesn’t sugarcoat it either, repeating: “Currency over legacy.”

Some might argue that a fighter like Mayweather, with his “50″-0 record, doesn’t need to focus on the financial side - his legacy should be secure. But for Mayweather, the legacy was always secondary. His move to break free from Top Rank and bet on himself wasn’t just the turning point of his career - it was his boldest statement. By becoming his own promoter, he created a financial juggernaut that boxing had never seen before. He didn’t just fight for titles; he fought for ownership, for control, and, above all, for money.

In the end, Mayweather’s biggest victory wasn’t in the ring - it was outside of it. His career isn’t just about the undefeated record or the titles. It’s about taking the reins and calling the shots. “There is no limit to how far we can go and how far we can grow,” Mayweather said. And when you look at what he’s done, it’s hard to argue with him. Boxing may be his sport, but money was always his game.

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