Neither Jon Jones nor McGregor: this is the UFC champion whose card just set an all-time record price
A trading card featuring the newly crowned featherweight champion just became the most expensive UFC card ever sold — fetching a staggering $101,000.
Ilia Topuria keeps breaking records, and not just in the Octagon. The reigning UFC featherweight champion has now added another milestone to his resume: his collectible card is officially one of the most sought-after among fight fans.
Auction house Goldin announced that a 2022 Black Rookie Prism 1/1 card featuring Topuria sold in a private auction for $101,000, setting a new all-time record for a UFC trading card.
🚨 BREAKING: there is a new ALL-TIME RECORD for the highest-selling UFC Card!
— Goldin (@GoldinCo) July 9, 2025
This 2022 Ilia Topuria Black Prizm 1/1 was just sold for $101,000 in a private sale.
Email Sell@Goldin.com to consign your UFC Cards to one of our upcoming Elite Auctions and check out our other… pic.twitter.com/kDdhiI6j0A
That price eclipses the previous high mark set by another undefeated UFC icon — Khabib Nurmagomedov — whose 2014 Knockout Autograph 1/1 sold for nearly $80,000. The sale is just the latest sign of Topuria’s skyrocketing popularity among UFC fans… and collectors alike.
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