This is the former 76ers executive who will replace Greg Norman as CEO of LIV Golf
It’s official. LIV Golf has found a replacement for Greg Norman to take the reigns of the other professional golf tour.
Scott O’Neil will drive the strategic vision, business operations, and global growth for the league, its 13 teams and its efforts to drive positive impact. Greg Norman, who was instrumental in the launch of LIV Golf as its first CEO and Commissioner, will hand off day-to-day management, but will remain involved with LIV Golf.
O’Neil’s appointment represents a change in the organization that needs to inject some fresh air into golf’s other professional tour. With controversial figure Greg Norman gone, progress can now be made for LIV and PGA to reach an agreement that has been stalled for over a year now.
“On behalf of the Board of Directors, we welcome Scott to the LIV Golf family, knowing he will capitalize on everything that has been accomplished over the past three years,” said LIV Golf Board Chairman Yasir Al-Rumayyan. “Scott has the passion, the tenacity, and the vision to continue leveraging LIV Golf’s position as a pre-eminent, global sports and entertainment company and to lead our amazing teams and players for years to come.”
Who is Scott O´Neil and what experience does he have?
Prior to being named CEO of LIV Golf, O’Neil served as CEO of Merlin Entertainments, responsible for overseeing the business operations and global growth across its 140+ attractions in 23 countries. Before Merlin, O’Neil served as CEO for Harris Blitzer Sports & Entertainment (HBSE), a portfolio of professional sports, entertainment, and investment properties, where he oversaw more than $2 billion of growth in enterprise value centered on bringing innovation to the industry.
O’Neil has more than 25 years of experience in leading and managing global sports and entertainment brands. With a reputation for innovation, strategic and global brand development and partnerships, and a passion for culture and talent development, O’Neil has led some of the sports and entertainment industry’s most renowned and iconic brands and properties, including the NBA’s New York Knicks and Philadelphia 76ers, the NFL’s Philadelphia Eagles, the NHL’s New York Rangers and New Jersey Devils, and the internationally ranked sports and entertainment arenas, Madison Square Garden and Prudential Center.
“The opportunity to lead a global sports league is a dream come true. I am grateful and humbly thank the members of the LIV Golf Board of Directors and its Chairman Yasir Al-Rumayyan for believing in my strategic vision, growth plan, and passion for this league,” O’Neil said. “There has never been a better time to unlock real financial investment, bring team golf and innovation to the forefront, drastically lower the fan age demographic, and put fan experience and fun at the center of everything we do. LIV Golf represents the future of the sport and will ensure the future of the golf ecosystem for years to come.”
LIV Golf’s first CEO and Commissioner Greg Norman helped get things off the ground for the organization and was able to sign some of golf’s biggest names at the time. “First and foremost, congratulations to Scott. He is exactly the type of experienced professional who understands the unique and powerful combination of entertainment and sports that LIV Golf exemplifies. The league will be in very good hands with him at the helm,” Norman said.
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