Cadillac unveils its 2026 F1 livery during the Super Bowl

On the same day Seattle captured the Super Bowl, Cadillac used the massive spotlight to introduce the world to its new Formula 1 car for the 2026 season.

More than a full reveal, the American manufacturer showcased the livery that will define its first year on the F1 grid. The announcement marks a major milestone for the US-based team as it gears up for its debut campaign, which begins March 8 in Australia.

“Bold, modern, and unmistakably American”

Cadillac’s design leans heavily on black, accented by a gradient that shifts between white and silver depending on the light. “This livery represents far more than a paint scheme; it represents who we are and what we bring to Formula 1,” said Cadillac CEO Dan Towriss. “Every detail is intentional—bold, modern, unmistakably American—while honoring the tradition and precision that define this sport. Revealing our first race livery during the Super Bowl and in the heart of Times Square is our way of introducing our identity at the intersection of performance, culture, and entertainment, and connecting with fans far beyond the paddock.”

Team principal Graeme Lowdon echoed that sentiment: “I’m incredibly proud to unveil the colors of our 2026 Formula 1 challenger. We’re a team built on bold ambition and leadership in innovation—values we demonstrated today by taking part in one of the world’s most culturally significant sporting events in a way no F1 team has ever attempted.”

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