SOCCER
Erling Haaland joins KSI and Logan Paul as new Prime ambassador
The Norwegian striker is the latest high profile sports personality to endorse the popular energy drink.
Since its launch in 2022, Prime sports and energy drinks created and promoted by YouTubers and internet personalities Logan Paul and KSI has been a runaway success.
The launch was followed by a social media hype associated with these social media personalities, who have tens of millions of followers combined and saw the pair securing high profile sponsorships with the likes of Arsenal, FC Barcelona and German champions FC Bayern Munich.
The latest Prime ambassador is one of the hottest properties in soccer as Norway and Manchester City’s Erling Haaland is the newest member of ‘Team Prime’.
Prime is the latest high profile brand to secure a partnership with Haaland after the striker recently penned a lucrative deal with sportswear giant Nike.
The City striker has also secured deals with the likes of Samsung, Breitling and Norwegian streaming service Viaplay.