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Erling Haaland joins KSI and Logan Paul as new Prime ambassador

The Norwegian striker is the latest high profile sports personality to endorse the popular energy drink.

Erling Haaland, primer futbolista en ganar Premier League y Bota de Oro desde Robin van Persie
MATTHEW CHILDS
Paul Reidy
Irish native who switched from the music industry to the world of sport moving from Universal Music to AS in 2017. A keen runner, soccer player and now discovering the world's fastest growing sport of padel. A fútbol fanatic covering LaLiga, MLS, Liga MX and other offbeat stories from the global game. Can always be found rooting for the underdog.
Update:

Since its launch in 2022, Prime sports and energy drinks created and promoted by YouTubers and internet personalities Logan Paul and KSI has been a runaway success.

Erling Haaland joins KSI and Logan Paul as new Prime ambassador
Logan Paul with KSI ANDREW BOYERS

The launch was followed by a social media hype associated with these social media personalities, who have tens of millions of followers combined and saw the pair securing high profile sponsorships with the likes of Arsenal, FC Barcelona and German champions FC Bayern Munich.

The latest Prime ambassador is one of the hottest properties in soccer as Norway and Manchester City’s Erling Haaland is the newest member of ‘Team Prime’.

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Prime is the latest high profile brand to secure a partnership with Haaland after the striker recently penned a lucrative deal with sportswear giant Nike.

The City striker has also secured deals with the likes of Samsung, Breitling and Norwegian streaming service Viaplay.

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