Winter Olympics 2026

From Anfield to the Alps: Why Jurgen Klopp rang the bell at the Winter Olympics

Former Liverpool boss Jurgen Klopp is back in the spotlight, but this time it’s not for coaching football, but an appearance at the Winter Olympics.

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MARCO BERTORELLO
Jennifer Bubel
Sports Journalist, AS USA
Sports journalist who grew up in Dallas, TX. Lover of all things sports, she got her degree from Texas Tech University (Wreck ‘em Tech!) in 2011. Joined Diario AS USA in 2021 and now covers mostly American sports (primarily NFL, NBA, and MLB) as well as soccer from around the world.
Update:

Jurgen Klopp may have stepped away from the Premier League spotlight, but the big-stage adrenaline clearly hasn’t left him.

The former Liverpool F.C. manager made a surprise appearance at the 2026 Winter Olympics, ringing the bell for the final lap of the men’s biathlon relay, a symbolic role that instantly caught attention across the football world. For many English fans, it seemed random, but for Klopp, it was anything but.

Jurgen Klopp’s Olympic cameo

Klopp has long been open about his love for biathlon, the winter sport that combines cross-country skiing with rifle shooting. In Germany and Norway, biathlon routinely draws millions of TV viewers. In the UK, it remains niche. That cultural contrast is part of what makes Klopp’s appearance so fascinating. And just look at how much fun he’s having!

While football in England dominates headlines 12 months a year, biathlon athletes in central Europe often command similar national attention during winter seasons. Klopp has previously described Norwegian legend Ole Einar Bjørndalen as a sporting icon on par with football royalty, once comparing him to a combination of Franz Beckenbauer, Pele and Bobby Moore.

Klopp’s admiration for biathlon isn’t just about athleticism though. It’s about mentality. Biathlon is one of the few Olympic sports where heart rate control directly determines success. Athletes ski at maximum intensity, then must immediately slow their breathing to hit precise rifle shots. One miss can mean a penalty lap and one mistake can cost a medal. Sound familiar?

Klopp built his managerial career on emotional intensity. But his teams also thrived on discipline under pressure, most famously during Liverpool’s Champions League triumph and Premier League title run. The same mental balance he demanded from players is on full display in biathlon athletes.

Life after Liverpool

Since leaving Liverpool in 2024, Klopp has taken on a global football leadership role with Red Bull, turning down multiple coaching offers. Yet moments like this show he hasn’t retreated from the spotlight. He’s simply showing up in it differently.

Instead of pacing a technical area, he stood in the snow wearing a red beanie, ringing in the final lap of an Olympic relay.

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