MLS
Lionel Messi helps Apple TV break subscriber record with Inter Miami
Messi’s arrival at Inter Miami has had a great impact on MLS and the United States. Apple TV has seen the benefits of the Leagues Cup.
MLS has already won with the signing of Lionel Messi. The North American league is beginning to have greater visibility thanks to the signing of the Argentine star with Inter Miami. The bet made by club owner Jorge Mas is beginning to bear fruit, but one of the main factors in the signing of the World Cup winner was the technology giant, Apple.
Apple growth
Apple is already beginning to see its efforts rewarded and has exceeded all expectations with subscribers on Apple TV, all thanks to the Inter Miami matches, where the former FC Barcelona and PSG player plays.
“We are excited about our partnership with MLS and are thrilled to see Messi suit up for Inter Miami. It’s clearly in the early days, but we’re beating our expectations in terms of subscribers, and the fact that Messi went to Inter Miami helped us out there a bit, so we’re very excited,” Tim Cook, Apple’s CEO told analysts in statements picked up by Business Insider.
Messi benefits
According to Sportico, Inter Miami will pay approximately $150 million to Messi during his next two-year contract with the club. This includes his player salary, signing bonus and other benefits he will be given.
However, that’s not all. Messi will also benefit from the shirt sales of the Adidas brand, which even before his arrival to MLS was already a sponsor of the 36-year-old player.
The Argentina captain will also earn a share of what Apple generates in terms of new subscribers for the platform that bought the MLS television rights and created the MLS Season Pass so that fans do not miss the season.