Liverpool turn on the style with global fashion venture

Tommy Hilfiger and Liverpool FC will work together. This marks the first time the clothing brand has partnered with a football club and will see the collaboration running throughout key moments of the season for both the men’s and women’s teams. Going forward, Reds players will wear Tommy Hilfiger apparel both on match days and in global campaigns.

A series of exclusive capsule collections and seasonal campaigns will be released. It will be a blend of New York preppy style with the spirit of Anfield. Men’s first-team players such as captain Virgil van Dijk, Dominik Szoboszlai, Florian Wirtz, Conor Bradley, and Hugo Ekitike, as well as Liverpool FC Women stars Gemma Bonner and Leanne Kiernan, featured in the press shots that accompanied the announcement of the initiative.

Icons of sport

“Throughout my career, I have been inspired by sporting icons, their stories, and their kits,” said Tommy Hilfiger. “I am drawn to teams with a deep-rooted fan heritage and a values-driven narrative, and Liverpool Football Club has an unparalleled history shaped by its people: their belief, resilience, and pride. I am excited to work with the players and staff who inspire a global fanbase to dream through their relentless pursuit of greatness.”

Van Dijk

“It’s fantastic to see our partnership between Liverpool and Tommy Hilfiger now a reality. As players, we’re really excited to see this collaboration, which unites fashion, culture, and heritage, come to life,” said Liverpool captain Virgil van Dijk.

In the words of Liverpool’s Commercial Director, Ben Latty, “Tommy Hilfiger is a truly iconic name in global fashion, and we are delighted to partner with them on their first foray into club football. With a long history of innovative style and a strong sense of community, this partnership is a natural fit. This unique collaboration allows us to explore a different facet of matchday and the moments surrounding it, while offering fans a new point of connection with the people who represent this great club.”

Giant flag

The announcement was made with the largest Tommy banner ever produced, unfurled on the Anfield pitch and displaying the collaborative logo. The fabric has been donated to the Silly Goose Foundation, founded by Reagan, a participant in the LFC Foundation and a lifelong Reds fan. The pieces will be auctioned to raise funds.

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