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Soccer

Liga MX Femenil

Nike set to sponsor Mexico’s Liga MX Femenil

Oregon (US) based sportswear manufacturer Nike furthers their commitment to women’s football by agreeing a sponsorship deal with Liga MX Femenil.

Paul Reidy
Paul Reidypaulreidy67
Monterrey vs Tigres UANL, corresponding "Clasico Regio" to Round 11 of the Torneo Clausura 2023 of the BBVA MX Womens League, at BBVA Bancomer Stadium, on March 25, 2023. <br><br> Vista General durante el partido Monterrey vs Tigres UANL, Correspondiente a "Clasico Regio" de la Jornada 11 del Torneo Clausura 2023 de la Liga BBVA MX Femenil, en el Estadio BBVA Bancomer, el 25 de Marzo de 2023
Cristian de Marchena

Mexico Women’s top flight Liga MX Femenil and Nike have penned a joint venture that will see the famous swoosh brand become the official sponsor of La Liga Feminil as of the 2023 Apertura season with the Nike ball to be used in all categories in women’s football in Mexico.

The news is positive for one of the continually growing women’s leagues in the Concacaf region with constantly growing attendances at games and more than one million followers across their digital platforms.

The move shows Nike’s commitment to the women’s game after their deals in the United States of the NWSL and in England with the Barclays Women’s Super League, generally regarded as two of the best women’s leagues in the world.

NWSL Game ball at the start of the Opening Day match between OL Reign and Washington Spirit
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NWSL Game ball at the start of the Opening Day match between OL Reign and Washington Spirit Ira L. Black - CorbisGetty

President of Liga BBVA MX, Mikel Arriola, thanked Nike for its trust and emphasized that achieving this first exclusive sponsorship for Liga MX Femenil is an express demonstration of the growth of women’s soccer in Mexico.