Real Madrid and Barcelona get huge U.S. boost ahead of El Clásico
Retail heavyweight Walmart will join forces with LaLiga and will be a partner of the “El Clásico” as Real Madrid face FC Barcelona.
Walmart has closed a deal with Spain’s LaLiga as part of a multi-year strategic partnership focused on the North American market, with a primary focus on the iconic El Clásico match when heavyweights Barcelona face Real Madrid.
$WMT | Walmart and LALIGA Strike Unique Partnership to Engage Soccer's Growing, Multicultural Fanbase in the U.S.
— TENET RESEARCH (@tenet_research) September 25, 2025
The deal will see Walmart become the first-ever “Presenting Partner of El Clásico” in the United States and Canada with the main goal for the retail giant to connect with the rapidly growing, multicultural, and diverse soccer fanbase in the U.S. and Canada, especially ahead of the 2026 World Cup which will be co-hosted by Canada, Mexico and the United States.
Walmart is partnering with the Spanish soccer league La Liga and will be the first-ever presenting partner of “El Clásico,”
— European Dividend Growth Investor (@European_DGI) September 25, 2025
Very interesting, because the US is seemingly their largest market after Spain for this match 🤔
Discl: no position in $WMT pic.twitter.com/iETfiyfALm
With the growth of the sport in the USA and Canada, the partnership is part of Walmart’s broader strategy to deeply invest in the game, which also includes a separate multi-year deal with Major League Soccer (MLS) and Leagues Cup.
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