Real Madrid legend Toni Kroos gets a new job

Former Real Madrid star Toni Kroos has announced his new role as a shareholder in the German sports agency Sports360, of which he was a client during his playing days. The six-time Champions League winner will also serve as a player advisor.

“Toni Kroos becomes a shareholder of Sports360. The 2014 World Cup winner has reached an agreement with the agency’s general managers,” the agency announced. Volker Struth, the head of Sports360 and Germany’s most prominent soccer agent, said it was “special to maintain such close links even after his retirement”.

Toni Kroos “a key asset” in new role

Sports360 views Kroos as “a crucial athlete and a key asset” both during his career and now in the future, thanks to his interpersonal, football and business skills. Since October 2009, Kroos has been represented by Struth and Sascha Breese. “We’ve had a special journey together. I’m immensely proud that this journey continues. As an agency, we will greatly benefit from Toni’s football expertise,” Breese commented.

Kroos himself admitted he is “excited to be part of the Sports360 family” after his soccer career. “I will offer advice to some players on their sports careers and share my experiences,” he said about his new role as a shareholder.

The 35-year-old former midfielder ended his playing career after Euro 2024, held in his home country last summer. In his final season, he also won the LaLiga title and his fifth Champions League with Real Madrid, which was his sixth in total.

Since retiring, the Kroos has limited his public appearances, except to promote his project, the Icon League, an indoor soccer competition in Germany he co-founded.

Original article written by in Spanish for EP, translated with the assistance of AI and edited by Roddy Cons.

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