‘There We Land’, who’s behind the viral catchphrase of the summer transfer window

Astute observers of soccer transfer market will have noticed in the past few days that club’s such as Tottenham Hotspur, Leeds United and Serie A’s Atalanta are using a new catch phrase to announce new signings, out goes ‘here we go’ with ‘there we land’ replacing the phrase made famous by Italian transfer market expert Fabrizio Romano.

‘There we land’ is the creation of young English journalist Winner Tshipa who has been creating a stir on social media since creating his TikTok and Twitter accounts in early August. In just over three weeks, Tshipa has seen his TikTok following grow to over 700,000 with his own unique manner of announcing big Summer moves across European clubs with views on his posts making it into the millions.

Should Fabrizio be worried?

Speaking to US network CBS earlier this week, the young social media star confirmed that Fabrizio Romano is the main inspiration for his activity and acknowledges that the Italian is the ‘best sports journalist out there’ and admitted that the ideal for the channel came as a bid to raise money to help fund a family trip to Spain.

His ‘there we land’ catchphrase came about due to the way player move about before clinching deals and using ‘we’ Tshipa wanted to use the collective so his followers could feel part of the announcements and that admits his announcement of Aaron Wan-Bissaka’s move from Manchester United to West Ham to be his finest work to date with the video having secured more than 11.9 million views.

Indeed Tshipa’s success has started to spring a new wave of transfer announcements with would-be “breaking” transfer news stars looking to drum up their own catchphrases to match the ‘here we go’ and ‘there we land’.

Life in the spotlight has not all been plain sailing for the self-confessed Aston Villa fan though with TikTok briefly removing his account and the fledgling journalist having to defend himself from the many ‘haters’ who lurk on social media channels claiming that he is just a puppet and the account is being masterminded by his parents, a claim that Thsipa vehemently contests.

Future journalist

With his youthful and refreshing take on football transfer news, Tshipa, who aspires to be a football reporter in the future has struck a chord with younger fans and has even had a seal of approval from the transfer guru himself.

Speaking earlier this week about the volume of new ‘transfer breakers’ on social media, Fabrizio Romano said he’s flattered about the number of younger individuals looking to establish themselves in the world of sports journalism but hopes they have the stamina in the future to survive on ‘four hours sleep per night during the peak transfer season’.