BARCELONA
Barça back #EatLikeAPro campaign to tackle childhood obesity
The Catalan club along with sponsor Beko aim to raise €1m for Unicef and their campaign to combat childhood obesity with #EatLikeAPro initiative.
FC Barcelona and key sponsor Beko have joined forces in launching an initiative in an attempt to generate awareness about the problem of childhood obesity.
Beko have given up their traditional sleeve sponsor space and the name of the Turkish domestic appliance and consumer electronics brand will be replaced in Sunday's El Clasico with the hashtag #EatLikeAPro.
#EatLikeAPro
The idea is to raise €1m for Unicef by encouraging people all over the world to share their healthy eating habits on social media. For every #EatLikeAPro post that appears on social media posts, Turkish company Beko will donate €1 to Unicef.
Head of the US arm of Beko, Hasan Yardimci affirmed ahead of the drive: "Beko is tackling the childhood obesity problem through its use of innovative technologies that make healthy eating easier, while raising awareness and donations for Unicef with Barcelona through a social call to action and the sleeve reveal at this year's El Clásico match."
Barça players have played their part in the campaign with stars such as Pique, Rakitic and Luis Suarez advising young fans how they can eat healthy and #EatLikeAPro.
