The Ronaldo Effect: Juventus gains over 1.5m social media followers
Juventus knew they were signing a superstar whose impact would be felt way beyond the pitch, and the social media response is an indication of how much of an impact he will have on the club’s brand.
Juventus is already witnessing the impact of the Ronaldo effect. By signing the striker, the club has not only gained the biggest star in world football, it has also gained more than 1.5 million followers on its social media networks in just over a day.
Since the club made official the signing of the ex-Real Madrid player, its number of Twitters followers has grown by 1.1 million euros to reach 6.17 million. On Facebook, the its fan base has grown by unprecedented 500,000 in a day to reach 33 million. This is an incredible increase, considering the average daily growth of followers on the Juventus Facebook page is 50,000.
Those in charge of managing the club’s social networks will no doubt try to take advantage of every image of Cristiano for marketing and promotional purposes. While most of the images published by Juventus have barely passed 400,000 likes, images of Ronaldo have quickly and easily accrued millions of user responses.
The post the club published to announce his signing has gained more than three million likes, while the video of the reaction of his arrival to Juventus has more than one million plays. The Juventus board knew they were signing a superstar whose impact would be felt way beyond pitch. And in just two days, they have had a taste of the magnitude of the impact he will have on the club’s brand.