This big outlay certainly makes Simeone's recent comments redundant when the Argentine coach lamented that "our young players are being taken away” (alluding to Theo Hernandez), but this failed to stop Atletico from shelling out 70 million euro on Lemar and 37 on Vitolo, with neither player yet to deliver a consistent series of performances in a red and white shirt. With recent financial outlays on players, Cholo can no longer play the role of the 'hard-done by coach' at a 'humble little club'. Atletico Madrid are now one of Europe's top richest football clubs and have been managed astutely in recent times, and for this they should be congratulated.