Jonathan Majors U.S. Army Commercials pulled after arrest for alleged assault

The US army has pulled its new advertisement campaign featuring actor Jonathan Majors after news broke Saturday, that the actor was arrested for the alleged assault on Friday.

The actor was the on-screen narrator for the first wave of “Be All You Can Be,’ advertisements which were part of a multi-million dollar campaign that also included immersive in-person events that focused on targeting the audience of the 2023 NCAA men’s college basketball tournament or better known as ‘March Madness.’

“The U.S. Army is aware of the arrest of Jonathan Majors and we are deeply concerned by the allegations surrounding his arrest,” said Laura DeFrancisco, spokesperson for the Army Enterprise Marketing Office.

“While Mr. Majors is innocent until proven guilty, prudence dictates that we pull our ads until the investigation into these allegations is complete,” DeFrancisco added.

Multi-Million dollar campaign

The financial impact of the advertisement drop is unclear, but according to Sportico, a single 30-second commercial slot during this year’s final March Madness game cost around $2.2 million.

Army Officials also couldn’t answer whether they could speed up the next round of advertisements in the works for the campaign. However, they told Army Times, that the next set of commercials within the campaign is expected to arrive in August, but that was prior to Majors’ arrest.

The arrest

On March 25, Actor Jonathan Majors was arrested and faces charges of assault, strangulation, and aggravated harassment. The NYPD described the incident as a “domestic dispute.”

Majors continues to claim his innocence regarding the incident and his lawyer, Priya Chaudhry, made a statement earlier today regarding the arrest.

“Jonathan Majors is completely innocent and is probably the victim of an altercation with a woman he knows,” Chaudhry said. “We are quickly gathering and presenting evidence to the District Attorney with the expectation that all charges will be dropped imminently.”

The unnamed woman, who is described by TMZ as Majors’ girlfriend, was taken to the hospital with “minor injuries to her head and neck.” Chaudhry goes on to claim that the injuries the unnamed women sustained were following an “emotional crisis.”

According to Chaudhry’s statement, there is also evidence which includes video footage and witness testimony to prove Majors’ innocence. Majors’ court proceedings will not take place until May, according to TMZ.