Justine Bateman doesn’t hold back on how AI is harming the film industry: “It’s basically vomit”
The famous star has hit out at the introduction of artificial intelligence in the arts.
Dear AI, can you please write me an article about what Justine Bateman said?
Of course, I’m joking...
Filmmaker and actress Justine Bateman recently hit out at the creeping presence of artificial intelligence in the world of film, calling it “vomit” and insisting that it is “not generating anything new.”
Speaking to USA Today via ZOOM, Bateman said: “It was clear, to me, over two years ago, that AI was going to be part of the demise of of our business. I mean, there are a lot of factors, but that’s definitely (the) nail in the coffin.”
The “nail in the coffin” that Bateman refers to sparked Credo23, her new company that evaluates films and series seeking a certification that tells audiences no generative AI was involved in their production.
“I’m sure tech bros don’t like me, but I don’t really care”
“I’m working every day, to get as many sponsors as possible so I can get as much money as possible to give to the filmmakers so they can go make more non-AI films,” she explains.
“It’s not generating anything new,” Bateman declared. “It’s basically vomit... I work with filmmakers and actors and executives who are actually making film. I’m sure tech bros don’t like me, but I don’t really care.”
Tilly Norwood has also caused a surge in backlash. Norwood is not a real person, but an invention of AI, and famous stars in TV and film have already expressed their concern. Emily Blunt is one of them: “Does it disappoint me? I don’t know how to quite answer it, other than to say how terrifying this is,” Blunt told Variety in September this year.
“That’s an AI? Good Lord, we’re screwed”
When the Oppenheimer actor was shown an image of Norwood, she said, “No, are you serious? That’s an AI? Good Lord, we’re screwed. That is really, really scary, Come on, agencies, don’t do that. Please stop. Please stop taking away our human connection.”
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Eline Van Der Velden, the founder and CEO of Particle6 and real-life human brain behind the idea of Norwood, defended her creation, saying: “I think it’s very important for the creative industries to take this tech and control it. I’m part of the creative industry, so I want us to be in control of the guidelines and the ethics around this and it not to be imposed by the tech industry.”
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