Movies
Matt Damon and Ben Affleck’s upcoming movie getting Super Bowl ad
The pair are teaming up in ‘Air’, which follows the story of Sonny Vaccaro.
Matt Damon and Ben Affleck will feature in the drama ‘Air’ in 2023. The film will follow the story of Sonny Vaccaro, who was a shoe salesman who pushed Nike to pursue Michael Jordan.
Ahead of the film being released on April 5, there will be a Super Bowl advertisement for the project, which is one of the most sought-after advertising slots in the world.
In addition to Amazon wanting an expensive Super Bowl ad for the film, they also want the motion picture to debut in cinemas.
This is rare for projects funded by Amazon, with the company usually opting for their projects to debut on their own streaming platform.
Ben Affleck is confirmed as the director of ‘Air’, which is set to star Matt Damon as the main character, Sonny Vaccaro. Affleck himself will play Nike co-founder Phil Knight.
Amazon will spend 7 million dollars on ad
No doubt Amazon know that the Super Bowl advertising slots are the most expensive in television, but the company are ready to spend the $7 million needed on their ad for ‘Air’.
This is an expense that is seen as necessary for the project, especially with Amazon hoping the film remains in cinemas longer than traditional released. It won’t be the only film getting a spot during the game, with ‘The Flash’ and ‘Fast X’ also getting commercials.
‘Air’ is set to be released on April 5, and according to Looper.com, it will not be released on Amazon Prime until the cinema run is completed.
Along with Affleck and Damon, the film also stars Viola Davis as Jordan’s mother, Deloris. Otehr big names include Jason Bateman, Chris Messina, Marlon Wayans and Chris Tucker.
Amazon are hoping to take advantage of a sporting audience tuning into the clash between the Philadelphia Eagles and Kansas City Chiefs, and drive them towards cinemas later in the year.
The film is one of a sporting nature, although there are comedic elements to it as well.
When is Super Bowl LVII, and what time does it start?
Super Bowl LVII between the Kansas City Chiefs and the Philadelphia Eagles is scheduled to be played on Sunday, Feb. 12, 2023 at 6:30pm ET.
Viewers in the USA can watch the Super Bowl on FOX, or stream it on Foxsports.com, the Fox Sports App or fuboTV.