Music

Neither Karol G nor Maluma: this is the Colombian artist dominating Spotify

Colombian reggaeton continues to make waves globally, but the most-streamed artist from the country might not be who you’d expect.

Marco BelloREUTERS

Karol G has been a trailblazer for Colombian music in recent years. The Medellín-born star recently won a Latin Grammy for Best Urban Music Album with Mañana Será Bonito – Bichota Season, an accolade that capped off a successful tour across the U.S., Latin America, and Europe.

Meanwhile, Maluma—a fellow Colombian celebrated for his chart-topping hits and global fame—remains one of the highest-paid artists in Colombia. Yet neither Karol G nor Maluma holds the title of the most-streamed Colombian artist on Spotify.

Who is the most listened to Colombian on Spotify?

It’s not Shakira nor Juanes either, two of the other most well-recognized artists right now in the world hailing from Colombia.

The actual honor belongs to José Álvaro Osorio Balvin, better known as J Balvin, who currently boasts 58.2 million monthly listeners on Spotify.

Aurelien MeunierGetty Images

J Balvin’s global impact

At 39 years old, J Balvin has built a music empire that extends beyond Spotify. With multiple YouTube videos surpassing a billion views and a steady stream of hits like his latest single Sornero, Balvin has become a cornerstone of Colombian reggaeton’s global dominance.

Among his most listened to songs on the platform are:

  • La Canción (ft. Bad Bunny): over 1.8 billion streams
  • I Like It (ft. Cardi B & Bad Bunny): over 1.6 billion streams
  • Mi Gente (ft. Willy William): over 1.5 billion streams
  • No Me Conoce (ft. Jhayco): over 1.4 billion streams
     

J Balvin’s influence extends to the broader Colombian urban music scene, where his streaming numbers dwarf those of his contemporaries.

  • J Balvin: Over 26 billion streams
  • Karol G: Over 17 billion streams
  • Maluma: Nearly 13 billion streams
  • Feid: 11 billion streams
  • Sebastián Yatra: 9 billion streams

The article above was written by Paula Fresneda., translated with the assistance of AI and edited by David Nelson.

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