ENTERTAINMENT

Neymar debuts as an underwear model with Kim Kardashian

Neymar debuts as an underwear model with the new launch of the men’s line from SKIMS, Kim Kardashian’s exclusive brand.

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Neymar Jr. has made his debut as an underwear model. The Brazilian forward has become the image of the new SKIMS Mens campaign, the first men’s line of the exclusive Kim Kardashian underwear brand. In addition to the Al-Hilal player, the campaign also stars two other athletes: Nick Bosa of the NFL’s San Francisco 49ers and Shai Gilgeous-Alexander of the Oklahoma City Thunder.

“Introducing SKIMS Mens: The most comfortable underwear you’ll ever own. SKIMS Mens launches Thursday, October 26, at 9:00 a.m. PT / 12:00 p.m. ET,” reads the advertising of the socialite’s renowned brand.

New SKIMS line for men

The launch of this new line will have three main collections: Cotton, Stretch and Sport. The first is designed for day-to-day activities, while the second is made with elastic materials that adapt to the shape of your body so you can do all kinds of activities and movements. The third offers greater support for all those who want to wear a comfortable garment when they exercise or go to the gym.

All collections feature a variety of t-shirts, boxers, leggings and socks. Prices range from $42 to $98, depending on the garment and collection of your preference. The size range covers from XS to 5XL.

Skims, a company worth billions

Four years after its creation, Kim Kardashian has positioned herself as one of the leaders in the women’s shapewear and underwear market. According to an article in the New York Times, the SKIMS brand is valued at $4 billion and its value is expected to increase in the coming months with the expansion into the men’s market.

With SKIMS, Kardashian has achieved a considerable increase in her assets. According to Celebrity Net Worth, a website specialized in celebrity fortunes, she has a net worth of $1.7 billion.

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