Say hello to 2025’s star-studded Super Bowl ads: discover which ones you can already watch

This weekend, the Kansas City Chiefs will be aiming for a historic three-peat at Super Bowl LIX in New Orleans. The back-to-back champions face off against the Philadelphia Eagles, who are seeking revenge for their Super Bowl defeat to the Chiefs two years ago. While thousands will attend the game in person, many millions more will watch it on TV and various streaming platforms.

As one of most-watched sporting events on the planet, the Super Bowl has become the ultimate stage for major brands to showcase their products during the game’s many numerous breaks. It’s also a prime time for filmmakers to unveil the trailers for Hollywood’s most anticipated upcoming movies.

Given that commercials have become a significant part of the Super Bowl spectacle, brands invest millions of dollars in their production. Many of these ads feature athletes, Hollywood stars and other celebrities. Although most commercials debut on Super Bowl Sunday, some are released in advance.

Super Bowl 2025 commercials you can already watch

As ever, this year’s Super Bowl commercials feature an array of star names. They include: Fast & Furious cast members, Gordon Ramsay, Meg Ryan, Pete Davidson, Willem Dafoe, Catherine O’Hara, Adam Brody, Andy Reid, Barry Keoghan, David Beckham and Matt Damon. These are the Super Bowl LIX ads you don’t have to wait to see.

Häagen-Dazs

Hellmann’s

Hexclad

Michelob Ultra

Pringles

Skechers

Squarespace

Stella Artois

How much does a Super Bowl commercial cost in 2025?

The cost of a 30-second ad has skyrocketed since the first big game in the 1960s, when a commercial cost just over $37,000. This year, a 30-second spot during the Super Bowl generally costs about $7 million, although some brands have reported paying close to $8 million, per USA TODAY Ad Meter.

According to Variety, some companies have paid up to $4.5 million for pre-game ads, while post-game ad time is selling for around $4 million.

Super Bowl LIX: when, where, how to watch?

On Sunday, February 9, the Chiefs and the Eagles meet at Caesars Superdome in New Orleans, Louisiana, where kick-off is scheduled for 6:30 p.m. ET/3:30 p.m. PT. Viewers in the U.S. can watch the NFL’s title game on FOX, FOX Deportes and Telemundo.

You can stream these channels on the online platform fubo, which offers new users a free trial. Another streaming option is NFL Plus, although this is only available on phones or tablets.

Article originally written in Spanish, before being translated with the assistance of AI, and edited and expanded by William Allen.

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