The most expensive commercials in Super Bowl history

Securing a commercial during the annual Super Bowl is notoriously expensive to do, due to the incredibly large viewership that it pulls in every year. Here is a round-up of the most expensive Super Bowl commercials to date.

‘Jurassic World: Fallen Kingdom’ Trailer

In 2018, a trailer for ‘Jurassic World: The Fallen Kingdom’ aired to get people excited about the fifth installment of the ‘Jurassic’ franchise. It cost $11.9 million.

Up For Whatever

In 2014, Bud Light showcased an ad about an average guy who says he’s “up for whatever happens next” after accepting a Bud Light. This, of course, leads to a lively night of partying and playing table tennis with Arnold Schwarzenegger.

The ad cost approximately $12 million.

Imported From Detroit

This Chrysler ad from 2011 featured Eminem and was intended to relaunch and uplift the city of Detroit. It cost $12.4 million.

The Longest Chase

In 2016, Toyota released a commercial advertising the speed of the Toyota Prius by having a group of bank robbers escape arrest by fleeing in the car. It cost $14.4 million.

Alexa Loses Her Voice

This 2018 Amazon ad depicts the Amazon Alexa AI losing her voice. To compensate, Alexa uses the voices of Gordan Ramsey, Rebel Wilson, Cardi B., and more. It cost $14.9 million.

The Next Big Thing

In 2013, Samsung aired an ad featuring Paul Rudd and Seth Rogen in a pitch meeting discussing what should be “the next big thing” for Samsung. It cost approximately $15.2 million.

Give It Everything

In 2019, Kia revealed an ad showcasing the town where the car is manufactured: West Point, Georgia. It cost $15.6 million.

Not Everything Makes The Cut

Amazon aired an ad in 2019 to point out that not every Amazon product is a winner. They conveyed this message by showcasing a bunch of goofy gadgets.

It cost $15.6 million.

America’s Import

This 2014 ad is narrated by Bob Dylan who speaks about how the Chrysler is American-made. It cost $16 million.

Go Further

In 2017, Ford sought to portray the various benefits of their vehicles, from electric vehicles to ride-sharing, and so on.

It cost $16.2 million.

The Journey Begins

84 Lumber shared a commercial in 2017 that feels much more like a story than it does an advertisement. It depicts an immigrant mother and daughter and their journey to the United States.

It cost $16.2 million.

Loretta

2020 saw a touching story about an elderly man using Google Assistant to collect photos and memories of his late wife, Loretta. It cost $16.8 million.

Before Alexa

Also in 2020, Ellen Degeneres and Portia de Rossi starred in an Amazon commercial exaggerating how people lived before Alexa. It cost $16.8 million.