GRAMMY AWARDS 2024
What’s inside the Grammy gift bag given to artists?
While everyone digests the action from the Grammys, the artists are digging into their free gift bag full of goodies.
What’s inside the Grammy gift bag? A piece of cake? A stick of bubblegum? A mini-Rubik’s cube?
If you’re disappointed with those suggestions, dear reader, then perhaps you’d like a Smart Bird Feeder, which takes photos of the birds that perch on the feeder and sends the photos as digital postcards. And I thought Apple’s Vision Pro was the end of the world...
Anyway, when I tell you the worth of the items inside the gift bag given out at the prestigious awards ceremony was around $36,000, you’d surely hope that Miley Cyrus and Taylor Swift didn’t walk home swapping temporary tattoos and Disney Princess sticker packs.
Crypto.com Arena in Los Angeles was the host of the Grammys and the gift bag, provided by the company Distinctive Assets, has become one of the more curious elements of the night. Those up for an award are not only already the most privileged in society, but they get another cherry on top of their social status, with a hefty pack of goodies given out as golden statuettes are presented for their various projects cast out over the past year.
What’s inside the Grammy gift bag?
Distinctive Assets founder Lash Fary, when asked why a total of 145 artists receive a bag instead of just a select few, kindly explained his ideology behind his philanthropic act: “the Grammys is all about equity; every presenter and every performer is treated the exact same way. Most recipients will receive their bags — large duffels stuffed full of nearly 60 products — during rehearsals for the show.
“We work in concert with the talent department,” Fary says. “As talent leaves rehearsals, the bag goes into the back of their car.” How generous.
Some of the Grammy Gift Bag contents:
- Private performance from mentalist Carl Christman ($25,000)
- A robotic, mobile-phone controlled pool cleaner from Aiper ($699)
- Smart bird feeder from Bird Buddy. ($299)
- Dyson's Noise Cancelling Headphones with an air purifier ($699)
- Pet food from Smack, made from “raw, dehydrated organic and non-GMO ingredients" ($282)
- Sleep consultation with a “renowned sleep expert and neuroscientist” from Wesper ($299)
- A luxury handmade Cate Brown toss pillow made from “vintage heritage fashion and exquisite deadstock textiles” ($495)
- Socks from Pair of Thieves ($12.99)
- Poppi fruit juice-based soda ($8.99)
Philanthropic Fary goes on to justify the reason behind the gift bags, saying that “these are busy folks who don’t necessarily have time to go out and research the latest and greatest [in a particular category]. It’s about little things that can change their daily life in a small way.” What a gentleman.
“I’ve been to Justin Timberlake’s house and seen the blender we gave and that the dogs were playing with the pet toys we gave”. This man keeps on giving. Literally. Other items that really make the bag seem like the contents of Mr Benn’s bottom drawer include: a Oneisall all-in-one pet grooming vacuum blow dryer, a sparkling wine bottle opener, Fly: The Big Book of Basketball Fashion, a mini-Furby, pancake mix, as well as a Monopoly board game, some fancy earplugs and a glowing red light that apparently helps one to drift off to sleep.