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Where is the London bar being overwhelmed by an influx of Taylor Swift fans?

The Black Dog freehouse pub in Vauxhall Road gets a name check on the new album leading to a wave of Swift fans descending on the bar.

Customers sit outside The Black Dog pub, believed by its owners to have been referenced in lyrics in the song The Black Dog by Taylor Swift, in London, Britain, April 22, 2024. REUTERS/Toby Melville
Toby MelvilleREUTERS

There was a double bonanza for Taylor Swift fans last Friday, not only did the singer-songwriter release her eleventh studio album, ‘The Tortured Poets Department’, but just two hours after the official release, the 43-year-old confirmed the release of 16 new tracks that accompany the original album to constitute: TTPD Anthology. One of the new tracks ‘The Black Dog’ name checks a South East London bar with the reference leading to a massive influx of local Swift fans.

'Swifties' swamp London pub featured in Taylor Swift's latest album | The Black Dog

"I was like, wait a minute, that's our pub...We've been completely overwhelmed by the positivity." The Black Dog Pub in Vauxhall found itself swamped by Taylor Swift fans after it seemingly featured in her song of the same name.

Posted by Times Radio on Monday, April 22, 2024

“And so I watch as you walk Into some bar called The Black Dog” is the lyric from the track with Lily Bottomley, the pub’s events and social media manager claiming that the buzz started online last week before the double album was released on Friday with a number of tracks sneaking out online before the official 19 April release date.

The bar has cheekily the line ‘home to Tortured Poet, Taylor Swift’ on their Instagram bio.

Such has been boom in interest in the bar located on 112 Vauxhall Road, that a bespoke line of Taylor Swift inspired merchandise is set to be generated as Swift fans planning on visiting the English capital now adding the bar to the list of ‘must sees’ in the city.

Taylor Swift
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Taylor SwiftCAITLIN OCHSREUTERS

The bulk of Swift fans feel the song relates to former British ex-boyfriend, Matty Healy from the band The 1975 with many of the tracks on The Tortured Poets Department heavily influenced by former relationships with both Healy and actor Joe Alwyn.