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Who is the “hawk tuah girl”? The woman behind the viral moment

“Hawk tuah girl” might be selling merch, but that doesn’t mean internet sleuths have figured out who she is.

What does the phrase “hawk tuah” mean and why is everyone talking about it?
Tim&DeeTV

The phrase “hawk tuah” has gone viral online, even inspiring a remix, and it all started with a simple relationship-based street questionnaire. The woman who appeared in the video has been dubbed “hawk tuah girl” across social media, and some of her new fans just can’t get enough. One even went so far as to paint the viral moment and share their masterpiece on X.

What we know about the ‘hawk tuah girl’

With very little to go on, internet detectives have turned to the source of the video: Tim&DeeTV, a content creation duo based in Nashville that films street interviews with young people enjoying a night out in the Tennessee town.

The interview in which this trend erupted, initially shared on 11 June, included the question, “What’s one move in bed that makes a man go crazy every time?” With a thick Southern accent, she confidently replied, “Oh, you’ve got to give it that ‘hawk tuah’ and spit on that thang, you get me?” Standing beside her and grabbing attention in the video, her friend burst into laughter, cementing the moment’s viral appeal. It appears that the friend was also surprised by the confidence in her answer.

While the interest and memes spread, some online sleuths were keen to discover the identity of this woman who had inadvertently shot to fame. The online investigators figured out that her first name is Hailey based on the account name tagged in the video by Tim and Dee. But no last name has been confirmed. Quickly after the video began to spread, the account tagged by the creators was deactivated. Deactivating has helped to keep her identity private. The young woman in the video did not ask to go viral and experience the content firestorm she now finds herself in. Hailey, or whatever her real name is, is an ordinary person whose reputation is being debated online, and she has very little recourse to protect herself.

That doesn’t mean she hasn’t or shouldn’t capitalize on her viral moment, either.

Where can I get ‘hawk tuah’ merchandise?

Yes, you read that question correctly. Just days after the trend began to rocket, merch was being sold related to the new urban phrase, with ‘Hailey’ said to be getting part of the fatheadthreads proceeds.

There are suggestions that the ‘hawk tuah girl’ may be enjoying this unexpected attention but if she gets tired of it, she shouldn’t not worry too much. In the age of social media, there is always another trending sensation just around the digital corner, waiting to take over the crown for a short time.

Footnote: Of course, in the end, Hawk Tuah girl was not only found, but is now an internet personality in her own right. Check out the cunning way she makes money from merch.

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