Introducing Bettergoods: Walmart’s New Brand – Discover Products and Pricing

Walmart, the largest retailer in the United States, has launched a new brand called Bettergoods. The brand is dedicated to providing products for various lifestyles and culinary experiences. This launch signifies Walmart’s largest private-label food introduction in the past 20 years and the fastest private-brand food it has brought to the market.

“Today’s customers expect more from the private brands they purchase – they want affordable, quality products to elevate their overall food experience. The launch of bettergoods delivers on that customer need in a meaningful way,” Scott Morris, senior vice president of brands, food, and consumables, said in a statement.

“Bettergoods is more than just a private label. It is a commitment to our customers that they can enjoy unique culinary flavors at the incredible value that Walmart offers,” he added.

This is what Bettergoods products cost

According to information shared by the company, Bettergoods items range from less than $2 to less than $15, and most products are available for less than $5. Bettergoods includes around 300 items from different departments, from frozen, dairy, snacks, and beverages to pasta, soups, coffee, chocolate, and more.

Bettergoods items are divided into three main categories, says the company.

The first is ‘Culinary Experiences’ with the items falling into this category “spotlight[ing] innovative recipes, elevated ingredients and food-trend forward offerings, including specialty salts and seasonings.” Some of the example products given include Hot Honey Seasoning and Creamy Corn Jalapeno Chowder all priced at under $5.

The second grouping is called ‘Plant-Based,’ which covers products with “distinct green branding and big flavors made to be devoured.” Oat milk, plant-based cheese, and desserts will be offered under the Bettergood brand.

The final category is ‘Made Without,’ where shoppers will find a wide variety of options that adapt to different dietary lifestyles, such as gluten-free or made without artificial flavors, colors, or added sugars. Again many of these products will be for sale for under $5.

This announcement comes as the company has become embroiled in a scandal surrounding self-checkout. An investigation found that the machines had been charging customers over and above the prices posted in the store. Launching a brand that helps customers save money could be an attempt by company leaders to gain favor with the public.