Is Elon Musk going to change Twitter’s iconic bird logo?

Elon Musk has set Twitter abuzz with speculation as he hinted at a potential overhaul of the platform’s iconic bird logo. In a surprising tweet on Sunday, the billionaire entrepreneur stated, “And soon we shall bid adieu to the twitter brand and, gradually, all the birds.”

Could Twitter really lose its tweeting bird?

At exactly 12:06 a.m. Eastern Time, Musk further intrigued users with an enigmatic challenge: “If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.” Accompanying his tweet was an image of a flickering “X,” leaving the Twitter community speculating about what the future holds for the platform’s visual identity. At the time of writing, we’re still with the bird.

During a Twitter Spaces audio chat, Musk confirmed the possibility of a logo change, expressing his belief that “it should have been done a long time ago.” This statement fueled excitement and curiosity among users, wondering what the new emblem might signify.

Under Musk’s eventful reign since acquiring Twitter and renaming it to X Corp last October, the social media giant has been undergoing significant transformations. Musk’s ambitious vision to create a “super app,” inspired by China’s WeChat, has driven these changes, reshaping the platform’s purpose and features.

Twitter’s well-known blue bird logo has long been regarded as the platform’s most recognizable asset, deeply rooted in its identity. “That’s why we’re so protective of it,” Twitter’s website explains. However, the potential departure from the iconic bird emblem raises questions about the future direction of the platform and its image.

Earlier this year, the bird logo was temporarily replaced with Dogecoin’s Shiba Inu dog, which significantly contributed to a surge in the meme coin’s market value. While this move was short-lived, it demonstrated the potential impact a logo change could have on Twitter’s brand and user perception.

Musk’s recent announcement of daily tweet limits on various accounts garnered widespread criticism from users and marketing professionals alike. This controversial decision facilitated the growth of Threads, a rival service owned by Meta, which quickly amassed over 100 million sign-ups within days of its launch. Many appeared happy to digitally give Elon the bird!

Moreover, Twitter is currently facing a legal battle, as a lawsuit was filed on Tuesday, claiming the company owes at least $500 million in severance pay to former employees. Since Musk’s acquisition, the company has undergone significant downsizing, resulting in more than half of its workforce being laid off in an effort to reduce costs.

What bird is the Twitter bird based on?

Did you know that the captivating Twitter Bird finds its inspiration in the elegant mountain bluebird, as revealed by the imaginative designer, Douglas Bowman.

Crafted with precision, its graceful wings take shape from the seamless fusion of three overlapping circles. This remarkable design, cherished by Twitter, stands under a vigilant shield of protection, as the company boldly asserts on its website that any alterations to this iconic emblem are strictly forbidden.

Oh, and it also has a name. Larry, inspired by the NBA legend Larry Bird.