It’s not bibles, sneakers, smartphones or cologne: This is what the Trump family is selling now
Donald Trump’s son Eric has teased the upcoming return of a product that was pulled in 2011 amid slumping sales.
It appears that Trump Vodka is about to make a comeback, a decade and a half after it was pulled from shelves in the United States.
“Coming soon”
In a social-media message this week, Donald Trump’s son Eric teased the return of the Trump-branded spirit, posting a photo of the product’s gold-colored logo above the caption: “Coming soon.”
Early this year, CBS revealed that Eric Trump, who serves as executive vice-president of the Trump Organization, had “had discussions” about bringing back Trump Vodka.
“Given the success of Trump Winery and Trump Cidery in Charlottesville, Virginia several groups have approached our team about expanding our offerings to include spirits,” Eric Trump said in January, per CBS.
Trump Vodka, which retailed at a reported $30 per bottle, was first launched in 2005, under the slogan “Success Distilled”. Six years later, it was discontinued in the U.S. amid poor sales, although it remained available in Israel, per Mashed.
Tee-total Trump
The Trump Organization’s ventures in the alcoholic beverages industry have come despite Donald Trump’s well-documented aversion to drinking.
The U.S. president has said he was influenced to take up a tee-total lifestyle by the premature death of his older brother, Fred Jr.. After years of alcoholism, Fred Jr. suffered a fatal attack in September 1981, at the age of just 42.
“Great guy, best-looking guy, best personality, much better than mine,” Trump said of Fred during a 2018 press conference, per Business Insider.
“He had a problem with alcohol, and he would tell me, ‘Don’t drink. Don’t drink.’ He was substantially older, and I listened to him and I respected (him).”
It appears that Eric also turns his nose up at alcohol. “I’m not really a drinker,” the 41-year-old, Trump’s third-oldest child, told the New York Post in August last year. “I really just work.”
A vast Trump product range
Aside from selling alcoholic drinks, the Trump Organization has branched out from its core real-estate business into numerous other product lines over the years.
The Trump family name has been used on items such as clothes and accessories, home and skincare products, fragrances, coffee, and a soon-to-be-released smartphone. The Trump Organization has also launched its own cell-service carrier.
The organization even sells a ‘Trump bible’ - officially known as the ‘God Bless the USA Bible’ - which currently retails for $59.99.
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