Millionaires are going overboard with ‘Boat-tox’: a new trend for those with yachts

‘Boat-tox’. The name itself fits perfectly, so why not take it on, ahem, face value and start throwing money at it. That’s right, wealthy clients are lining up on deck to receive botox on a boat.

It’s a growing trend that sees elite patrons receiving Botox, lip fillers, IV wellness drips – even emergency medical care – directly on their yachts. As the WSJ reported, Dr. Alexander Golberg, known as “Dr. Hamptons,” founded a concierge‑style medical service that moves wherever his clients are, yacht included. Members pay hefty annual fees, with house‑call prices starting around $1,000. He and his son rush between summer retreats and events, stocked with injectables in Louis Vuitton kits.

What is driving the boat-tox trend?

This trend surged during the covid pandemic when offices closed. But, as you may expect, the desire to look good (beauty-eye-beholder caveat) never stopped. So doctors turned concierge medicine into a lifestyle staple among the wealthy, offering treatments from Botox to NAD energy shots, and even discreet post‑party care or emergency fixes.

Obviously these services need to be performed by experienced professionals, and Golberg insists procedures take place while the boat is anchored, to ensure precision and sterility. Still, California plastic surgeon Sheila Nazarian flags extra risks: poor lighting, movement, and potential complications harder to manage at sea, and concerns are that there is sometimes little medical oversight.

Botox needs care... one wrong move and you end up with a frozen forehead, yacht view notwithstanding.

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